At around 20 seconds, completely blatant comparison of oranges to breasts.
I can't tell if I'm amused or disgusted.
Is orange juice a product that's being marketed exclusively to straight men now? And if not, is there an equivalent advertisement comparing oranges to, say, testicles?
sorry, I was commenting from my iPod. the last of it got cut off: "are the only advertising fanatic countries that are so uptight about it"
but I would guess, if anything is to be blamed for the boob-centric ads... is target audience. you're rarely going to see buffed-out guys with their shirts off trying to sell you car parts or anything like that. but in this particular case? I'd chalk it up to coincidence or the 1-2 combo of poor marketing and poor management. (bad marketers for thinking the idea would really work, and bad management for letting it past quality control. I mean, if you're going to make outlandish sexual innuendo in a market that really doesn't have a place for it? at least make it a joke of some sort.)
I mean, I can speak as a straight male in the 18 - 30 demographic that just because a drink is shaped like a boob, doesn't inspire me to run out with my wallet in hand, as much as a phallic bottle of apple juice would have you queuing up with a whole line of giggling women at the closest Save-On.
1. If you follow the line of the juice at 0:20, you CAN make a case for it being vaguely scrotal. I'm not convinced that would sell much juice, though.
2. This commercial is basically the fruit answer to the Abercrombie and Fitch catalogue.
I thought it was cute, in a tongue-in-cheek kinda way... although if they're actually being serious with that ad, I may have to rescind that statement.
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to be perfectly honest? Canada and the US are the only advertising.
but I would guess, if anything is to be blamed for the boob-centric ads... is target audience. you're rarely going to see buffed-out guys with their shirts off trying to sell you car parts or anything like that. but in this particular case? I'd chalk it up to coincidence or the 1-2 combo of poor marketing and poor management. (bad marketers for thinking the idea would really work, and bad management for letting it past quality control. I mean, if you're going to make outlandish sexual innuendo in a market that really doesn't have a place for it? at least make it a joke of some sort.)
I mean, I can speak as a straight male in the 18 - 30 demographic that just because a drink is shaped like a boob, doesn't inspire me to run out with my wallet in hand, as much as a phallic bottle of apple juice would have you queuing up with a whole line of giggling women at the closest Save-On.
2. This commercial is basically the fruit answer to the Abercrombie and Fitch catalogue.